Is One Better Than the Other?
Cannabis rewards programs have become a cornerstone of modern dispensary retail, helping customers save money while giving brands valuable insight into shopping behavior. But as more dispensaries offer both in-store and online ordering, a common question arises: are in-store purchase rewards better than online purchase rewards, or does it depend on the shopper?
The answer isn’t as simple as one being superior to the other. Each rewards channel offers distinct advantages, shaped by technology, customer experience, and purchasing habits.
How In-Store Purchase Rewards Work
In-store rewards are typically earned when customers visit a physical dispensary location and complete their purchase at the counter. Points are tracked through the dispensary’s POS system, often powered by platforms like Dutchie or Jane.
One of the biggest advantages of in-store rewards is human interaction. Budtenders can guide customers toward eligible promotions, explain bonus point days, or suggest products that qualify for extra rewards. Many dispensaries also offer in-store-only perks such as:
- Double-point days
- Flash discounts during slow hours
- Exclusive product drops tied to loyalty tiers
For newer customers, in-store rewards feel more tangible. Watching points accumulate after each purchase reinforces the value of loyalty, and redemption is often immediate.
However, in-store rewards may be limited by availability and time. If a customer can’t visit during a promotion window, they may miss out on higher-value offers.
How Online Purchase Rewards Work
Rewards are earned through pre-orders placed on a dispensary’s website or mobile app, usually synced with the same loyalty account used in-store. Online shopping appeals strongly to convenience-focused customers who want to browse menus, compare prices, and place orders without waiting in line.
Online purchase rewards often shine in areas such as:
- App-only coupons
- Automated bonus point offers
- Push-notification exclusives
- Early access to sales
Because online systems are data-driven, rewards can be more personalized. Shoppers might receive targeted discounts based on purchase history or reminders when points are about to expire. For regular customers, this automation can lead to consistent savings with minimal effort.
That said, online rewards may feel less engaging for some shoppers. If promotions aren’t clearly highlighted, customers can miss opportunities they would have learned about in-store from staff.
Which Rewards Are Better?
The truth is, neither in-store nor online purchase rewards are universally better. The better option depends on how a customer shops.
- In-store rewards are ideal for shoppers who value education, personal recommendations, and spontaneous deals.
- Online rewards are better suited for customers who prioritize convenience, planning, and digital savings.
Many experienced cannabis consumers take advantage of both. They place online orders during app-exclusive sales, then shop in-store on double-point days or during special events.
The Smartest Strategy: Use Both
Most dispensaries design their rewards programs to encourage omnichannel loyalty, meaning points earned online and in-store accumulate together. Customers who understand this can maximize savings by staying flexible and paying attention to how and when rewards are offered.
In cannabis retail, the real winner isn’t in-store or online—it’s the shopper who knows how to use both strategically.
Learn more: What to Look for When Picking a Quality Cannabis Retailer